The famous three-star Pittsburgh Steelers logo, Republic Steel of Cleveland approached the Steelers and suggested that they consider the Steelmark, the insignia used by the American Iron and Steel Institute (AISI), as a helmet logo to honor Pittsburgh’s steel heritage. The Steelmark logo, a circle enclosing threehypocycloids (diamonds with inward-curving edges) and the word STEEL (later changed to “STEELERS”), was created by U.S. Steel Corp. to educate consumers about the importance of steel in their daily lives.
The colors were chosen to promote the attributes for steel: yellow lightens your work; orange brightens your leisure; and blue widens your world. The logo’s meaning was later amended to represent the three materials used to produce steel: yellow for coal; orange for iron ore; and blue for steel scrap.
Seems funny that Republic Steel, was located in the city of their bitterest rival, the Cleveland Browns. After qualifying that year for their first-ever postseason game, they changed the color of their helmets from gold to solid black, which also served to highlight the new logo they felt had brought them good luck.
Info from article by Albrecht Powell, About.com
AND THE WINNER IS:
OKAY THE STEELERS WIN THIS ROUND OF THE MOST COMPLEX, COMPLICATED AND CHANGING LOGO, that’s just from this girl’s point of view!